Strategic Leadership

● Develop and execute a global communications strategy that strengthens brand equity and fuels business growth across the U.S., Brazil, and Europe.
● Act as a strategic advisor to the leadership team, guiding on reputation management, media positioning, and narrative building.
● Ensure consistent and impactful messaging across all channels, tailored to regional audiences while anchored in Hashdex’s global brand and leadership in crypto index investing.

Brand & Narrative

● Define and evolve Hashdex’s brand positioning and corporate narrative to reflect our mission,
values, and leadership in crypto index investing.
● Oversee the evolution and adoption of brand guidelines,ensuring consistency across all touchpoints.
● Partner with Sales, Product, Research, Product Marketing Managers, and Head of Demand Generation and Marketing teams to ensure brand storytelling amplifies product launches, campaigns, and investor education, reinforcing Hashdex’s role as the trusted partner fordiversified crypto exposure.

Public Relations & Media

● Lead global PR strategy, cultivating strong relationships with top-tier financial, business, and crypto media across US, Brazil and Europe.
● Manage crisis communications and protect the company’s reputation in a highly dynamic and fast-moving industry.
● Secure high-impact media coverage, speaking engagements, and thought leadership opportunities that elevate executives and reinforce Hashdex’s position as the trusted voice in crypto index investing.

Content & SEO/GEO

● Lead a comprehensive content strategy across all formats (articles, whitepapers, reports, blogs, videos, podcasts) to educate and engage investors.
● Ensure all content is optimized for SEO/GEO and aligned with distribution objectives, maximizing reach and discoverability.
● Build and manage a strategic content calendar that drives brand visibility, deepens investor engagement, and generates qualified leads.

Social Media & Digital Presence

● Lead the company’s global social media strategy, ensuring engaging, consistent, and timely communication across platforms.
● Monitor and analyze performance to optimize reach, engagement, and brand sentiment, turning insights into actionable improvements.
● Oversee design and marketing teams to develop creative, on-brand social content that strengthens Hashdex’s digital presence and reinforces our leadership in crypto index investing.

Team & Cross-Functional Collaboration

● Lead and mentor a small and high-performing communications team, fostering excellence and accountability.
● Manage external agencies and vendors to maximize impact, efficiency, and global consistency.
● Partner closely with Sales, Product, Research and Marketing teams to ensure communications directly support business growth and market leadership.

● 10+ years of experience in communications, PR, or brand leadership roles, ideally within financial services, fintech, or crypto.
● Proven track record of building and executing global communications strategies.
● Strong relationships with top-tier media in the US and experience managing PR agencies.
● Exceptional writing, storytelling, and editing skills, with the ability to simplify complex topics.

● Deep understanding of digital channels, SEO, AI tools, and social media best practices.
● Strategic mindset with hands-on ability to deliver high-quality outputs.
● Experience leading and mentoring teams across multiple markets.
● Fluency in English is required; Portuguese or French language are a plus.

ABOUT HASHDEX

Hashdex is a global pioneer in digital asset management, providing secure and regulated access to crypto through investment funds and exchange-traded products. Since 2018, we’ve partnered with Nasdaq to co-create the Nasdaq Crypto Index (NCITM), the world’s benchmark for crypto investing.

We launched HASH11, Brazil’s first crypto ETF, in 2021 and more recently launched the NCIQ, the first crypto index ETP in the US, both tracking the Nasdaq Crypto Index ((NCITM). Today, our products are available across the U.S., Brazil, Switzerland, Germany, the Netherlands, and France, trusted by more than 340,000 investors worldwide.
At Hashdex, we bridge the digital and traditional financial markets. Our mission is to accelerate the adoption of crypto investing globally—helping investors confidently participate in this transformative asset class.

Join us and be part of an innovative team shaping the future of finance.